|
Consumer Products and Transportation
Consumer products are sold on the basis of something other than "fat-free", or "longer shelf life", or "better eye appeal."
Most are now sold on the basis of yield per square foot of floor space or counter space, and the selling-in of programs 6-9 months ahead accompanied by seasonal promotions. We have taught:
- Application of category management data, often revealing the critical elements in product positioning and distribution.
- Selling at higher levels, now necessary, but not sufficient, since effective product merchandizing must continue.
TBA tailored programs for various levels of sales to ensure coordination, of promotion and consultation at each level of customer contact. For detailed cases studies please contact TBA Resources.
Clients include:
Bell Helicopter Textron
Cessna Aircraft Company
Colgate Palmolive Company
Emery Worldwide
Federal Express Corporation
Frito-Lay
Greyhound Lines
Hallmark Cards
Home Box Office
Hotel Marriott
Kodak (U.K.)
PepsiCo
Pillsbury Company
Sanyo Canada
Sears Canada
|
