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TBA has served a wide range of pharmaceutical, medical, and healthcare companies as a primary resource for product knowledge training and interpersonal selling skills, as well as provider organizations, offering nursing and network management services. TBA has developed seminars focused on selling executives of health insurance benefit plans, HMOs and other types of managed care organizations.
For pharmaceutical companies, TBA has developed video-based workshops on selling to managed care, with implementation tailored to field meetings. We designed self-paced medical knowledge training for product launches, conducted medical research on the disease state and the latest treatment options, as needed. We helped re-engineer large account sales practices and improve selling to hospitals and other healthcare systems. For detailed case studies, please contact TBA Resources. Clients include:
Abbott Laboratories
AmeriSource Corporation
AMI Diagnostic Services
Apria Healthcare
Comprehensive Care Corporation
Dermik Laboratories
EMI Medical
IVAC Corporation
Janssen Pharmaceuticals
Johnson & Higgins
Johnson & Johnson
Knoll Pharmaceutical
McNeil Laboratories
Medical Care America
Merck, Sharp & Dohme
Metpath
Olsten Health Services
Ortho Pharmaceuticals
Pfizer Inc.
Philips Medical Systems
Rhone-Poulenc Rorer
Roussel Laboratories
Sandoz Products Limited
Sankyo Parke Davis
Smith Kline & Beecham |
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